Lucky Charms Cereal Campaign operates in the FMCG & Consumer Goods sector across Global Cross-Border, United States. Operating in an increasingly competitive environment, the business partnered with Prime Growth Digital to solve persistent challenges with low digital visibility, stagnant inbound lead volume, and high customer acquisition costs.
Through our Shopify Store Scaling, Meta & Google Ads framework delivered over 6 Months (Jan - Jun 2026), we successfully scaled organic search traffic to 118,000 / mo (+844%), increased monthly customer leads to 10,250 orders / mo (+754%), and achieved a verified 7.2x Global ROAS return on campaign spend.
Expanding the iconic Lucky Charms Gluten Free Jumbo Unicorns brand internationally faced friction with high cross-border shipping bounce rates, localized currency conversion barriers, and fragmented social ad campaigns.
Mobile page speed bottlenecks and improper XML sitemaps prevented Googlebot from indexing money service pages in Global Cross-Border.
Conflicting directory citations and unoptimized Google Business Profile categories suppressed local pack map visibility.
Ad campaigns targeted generic broad keywords without negative filters, leading to high cost per click and cart or lead form drop-offs.
To achieve sustainable market leadership for Lucky Charms Cereal Campaign, Prime Growth Digital deployed a 3-phase strategic roadmap:
We deployed automated geolocation currency switching, local payment options (Apple Pay, Klarna, Shop Pay), and streamlined 1-page checkout funnels.
We produced high-energy studio product videos and UGC unboxing creatives for Instagram Reels & TikTok, achieving a 7.2x ROAS across 52 countries.
We optimized product schema markup for 'Gluten Free Cereal Online' and 'Limited Edition Marshmallow Cereal', ranking #1 globally for high-volume cereal keywords.
"Scaling our limited edition Jumbo Unicorns & Marshmallows campaign across 52 international markets required flawless execution. Prime Growth Digital optimized our Shopify checkout, set up dynamic retargeting, and achieved a stunning 7.2x ROAS!"
