Pest Control Services Group operates in the Home Services sector across Brisbane & Gold Coast, Australia. Operating in an increasingly competitive environment, the business partnered with Prime Growth Digital to solve persistent challenges with low digital visibility, stagnant inbound lead volume, and high customer acquisition costs.
Through our Google PPC & Local SEO framework delivered over 6 Months Campaign (2026), we successfully scaled organic search traffic to 7,800 / mo (+457%), increased monthly customer leads to 145 / mo (+418%), and achieved a verified 6.5x ROAS return on campaign spend.
Operating in Brisbane & Gold Coast, Pest Control Services faced intense market competition for Termite & Pest. Their previous digital strategy lacked localized landing pages, proper schema markup, and conversion-focused ad funnels.
Mobile page speed bottlenecks and improper XML sitemaps prevented Googlebot from indexing money service pages in Brisbane & Gold Coast.
Conflicting directory citations and unoptimized Google Business Profile categories suppressed local pack map visibility.
Ad campaigns targeted generic broad keywords without negative filters, leading to high cost per click and cart or lead form drop-offs.
To achieve sustainable market leadership for Pest Control Services Group, Prime Growth Digital deployed a 3-phase strategic roadmap:
We re-engineered the website codebase, optimized Core Web Vitals to under 1 second, and injected structured JSON-LD schema tailored for Home Services service providers.
We performed citation cleanup across 50+ local business directories, optimized Google Business Profile categories, and established review collection campaigns.
We created dedicated landing pages targeting buyer-intent keywords for Termite & Pest, driving high-converting inbound customer inquiries and lower cost-per-acquisition.
"Prime Growth Digital completely transformed our digital acquisition model in Brisbane & Gold Coast. Their customized strategy for Termite & Pest exceeded our revenue benchmarks within 6 months!"
